HR professionals with strategic brains are high priority for Malaysian employers, says Hays report

Author: PM editorial | Date: 1 Feb 2017

Meanwhile, cyber security experts are flavour of the month in Hong Kong

HR professionals who can think strategically and come up with creative ways to develop the workforce are in high demand in Malaysia this quarter, according to the latest Hays Quarterly Report.
 
Cyber security is a looking like a priority for Hong Kong employers hoping to protect their organisation from hackers, while demand for digital marketing is expected to boost recruitment in Singapore.
 
“Demand for HR business partners over the January to March quarter is nothing short of huge,” said Tom Osborne, regional director of Hays in Malaysia.
 
“Many employers are telling us they want to see HR play a more direct and tactical role within their organisation at a business function or department level,” he added. “Organisations want to make sure their employees are nurtured, developed and retained so they don’t lose great people to competitors.”
 
In Hong Kong, cyber security is the focus for organisations looking to increase their data integrity and defend against attacks on big data systems.
 
“Trying to stay one step ahead of hackers and cyber crime is a crucial issue for organisations and governments the world over, with major financial hubs like Hong Kong particular targets,” said Dean Stallard, regional director for Hays in Hong Kong.
 
Stallard said an organisation that can defend itself from cyber attacks is a more attractive prospect to investors and clients. A business that gets hacked can suffer not only from the hack itself but also from loss of reputation if the security breach is reported in the media and becomes public knowledge.
 
All types of digital marketing experts, from analysts through to content specialists, are popular in Singapore this quarter. Lynne Roeder, managing director for Hays in Singapore, said native advertising – ads which match the style of the platform on which they appear – is yet to hit its peak in terms of popularity and effectiveness, which is why those with specialist digital marketing skills are in demand.
 
“New ways to use social media to engage with customers is a priority for many organisations,” said Roeder. “Having the right talent on board can mean the difference between being ahead of the curve or missing the boat.”
 
It is expected that hiring will increase across Asia this year after global economic instability in 2016, according to research by Robert Walters.