Communication and transferable knowledge are key professional attributes, finds CIPD survey

Author: PM Editorial | Date: 18 Nov 2015

HR practitioners in Asia rate great communication with staff and up-to-date knowledge over more formal qualifications

HR practitioners in the Asia Pacific region say up-to-date professional knowledge and the ability to communicate with staff across all levels as the two characteristics most essential to career success, according to a CIPD survey of 10,000 global HR practitioners.
Nearly half (47 per cent) of respondents in Asia said the ability to communicate with staff was essential, making it the most widely chosen attribute. Other top characteristics of great HR practitioners including up-to-date professional (46 per cent), and the ability to lead well (44 per cent).
The report’s emphasis on leadership, knowledge and communication indicates that HR professionalism in the region is being viewed as increasingly collaborative. Practitioners are expected to have a strong and consistent working knowledge of their area of expertise, and of the wider organisation they belong to.
“In the focus groups conducted for HR professionals, the links between HR and business were discussed a lot,” said CIPD research adviser Ksenia Zheltoukhova. “This comes both from the professionals and the business placing demands on HR to respond to the current needs of the organisation. So when you talk about HR being business savvy, it’s about being aware of long–term organisational health, rather than just a focus on business owners.”
The report suggests that how HR practitioners apply their knowledge in a business setting is more important than the ability to simply pass exams, with only 35 per cent of Asia Pacific respondents listed qualifications as an essential characterisation.
“Professional knowledge today is a lot less about whether you have a certificate, and more about how you choose to apply the knowledge you have, and about the standards you maintain in your professional life, that should be achieved regardless of qualification.” Zheltoukhova said.
“We know that only one in seven HR professionals come from a background of HR: a lot of professionals today are coming into this sector sideways. On a global level people are learning in different ways, not just through formal qualifications or a straightforward career path. Instead they move in and out of a profession, and gain lateral experience. So maybe it’s time to start rethinking how we view careers.”